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	<title>Printing Services Whangarei - Whangarei Print</title>
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		<title>THE ECONOMY AND YOU</title>
		<link>http://www.whangareiprint.co.nz/the-economy-and-you/</link>
		<comments>http://www.whangareiprint.co.nz/the-economy-and-you/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 12:47:04 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.whangareiprint.co.nz/blog/?p=6</guid>
		<description><![CDATA[&#8220;What are YOU doing to survive the downturn?&#8221; Are you being cautiously optimistic, not spending recklessly, but still operating as close to normal as possible? Or have you firmly turned off the spending tap? Unfortunately, I think too many have opted for the second choice and almost completely stopped spending. Boog It seems like the [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial; font-size: x-small;"></p>
<div><span style="font-family: Cooper Black; color: #0000ff; font-size: medium;"><span class="701101201-01052008">&#8220;What are YOU doing to survive the  downturn?&#8221;</span></span></div>
<div></div>
<div><span style="font-family: Verdana; color: #0000ff; font-size: medium;"><span class="000450723-30042008"><strong></strong></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="701101201-01052008">Are you  being cautiously optimistic, not spending recklessly, but still operating as  close to normal as possible?</span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="701101201-01052008">Or have  you firmly turned off the spending tap?</span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"></span><span style="font-family: Arial;"><span class="000450723-30042008"></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"><span class="701101201-01052008">Unfortunately, I think too many have opted for the  second choice and almost completely stopped spending.</span></span></span></div>
<div>
</div>
<div>Boog
</div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"><span class="701101201-01052008">It seems like the right and sensible thing to do,  doesn&#8217;t it?</span></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"><span class="701101201-01052008">Just suppose for a minute that you are a hydroponic  gardener and you TURN OFF THE TAP. How long will it be before all your plants  wither and die and you are out of business? The answer is obvious, isn&#8217;t  it?</span></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"><span class="701101201-01052008">In that scenario there is a very direct connect between  the action and the result. But imagine the economy as your hydroponic garden and  all of us spending sensibly is the water that keeps it  going.</span></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"><span class="701101201-01052008">If you don&#8217;t think the analogy is appropriate, have a  look around. Everyone is doom and gloom. Cashflow has dried up. Businesses are  withering. Many will not survive if things stay as they are for too  long.</span></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"></span></span></div>
<div><span style="font-family: Arial; font-size: x-small;"><span class="000450723-30042008"><span class="701101201-01052008"></p>
<div><span style="font-family: Cooper Black; color: #0000ff; font-size: medium;"><span class="701101201-01052008">&#8220;What are YOU going to do about  it?&#8221;</span></span></div>
<div></div>
<p></span></span></span></div>
<div><span style="font-family: Arial;"><span class="000450723-30042008"><span class="701101201-01052008"> </span></span></span></div>
<div><span class="701101201-01052008"><span style="font-family: Arial;">Will you carry on sensibly as  always, or will you give in to the madness? Water the garden, or turn off the  tap?</span></span></div>
<div><span style="font-family: Arial;"> </span></div>
<div><span class="701101201-01052008"><span style="font-family: Arial;">It is interesting to note that  almost all of our major trading banks have dropped (or are dropping) their <span class="592141120-14052008">fixed </span>home mortgage rates. So, they are  watering.</span></span></div>
<div><span style="font-family: Arial;"> </span></div>
<div><span class="701101201-01052008"><span style="font-family: Arial;">Also of interest is that Warren  Buffet, the so-called <span class="592141120-14052008">&#8220;</span>sage of Omaha<span class="592141120-14052008">&#8220;</span>, the greatest investor in the world, has  stated recently that the worst of the economic fallout in the US is over, so I  guess he is suggesting we should be watering.</span></span></div>
<div><span style="font-family: Arial;"> </span></div>
<div><span class="701101201-01052008"><span style="font-family: Arial;">Don&#8217;t know what you will be doing  today &#8211; but I am going to be <span class="592141120-14052008">re-hydrating </span>my watering can.</span></span></div>
<p></span></p>
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		<title>Lithography</title>
		<link>http://www.whangareiprint.co.nz/lithography/</link>
		<comments>http://www.whangareiprint.co.nz/lithography/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 09:53:27 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Print Jargon]]></category>

		<guid isPermaLink="false">http://peugeot.websitewelcome.com/~whgprint/blog/?p=3</guid>
		<description><![CDATA[Lithography is a method for printing on a smooth surface. Invented by Bavarian author Alois Senefelder in 1796,[1][2] it can be used to print text or artwork onto paper or another suitable material. It can also refer to photolithography, a microfabrication technique used to make integrated circuits and microelectromechanical systems. The principle Lithography is a [...]]]></description>
			<content:encoded><![CDATA[<p>Lithography is a method for printing on a smooth surface. Invented by Bavarian author Alois Senefelder in 1796,[1][2] it can be used to print text or artwork onto paper or another suitable material. It can also refer to photolithography, a microfabrication technique used to make integrated circuits and microelectromechanical systems.</p>
<p><strong>The principle</strong><br />
Lithography is a printing process that uses chemical processes to create an image. For instance, the positive part of an image would be a hydrophobic chemical, while the negative image would be water. Thus, when the plate is introduced to a compatible ink and water mixture, the ink will adhere to the positive image and the water will clean the negative image. This allows for a relatively flat print plate which allows for much longer runs than the older physical methods of imaging (e.g., embossing or engraving).</p>
<p><strong>The early process</strong><br />
Lithography was invented by Alois Senefelder in Bohemia in 1796. In the early days of lithography, a smooth piece of limestone was used (hence the name &#8220;lithography&#8221;—&#8221;lithos&#8221; (?????) is the ancient Greek word for stone). After the oil-based image was put on the surface, acid burned the image onto the surface; gum arabic, a water soluble solution, was then applied, sticking only to the non-oily surface and sealing it. During printing, water adhered to the gum arabic surfaces and avoided the oily parts, while the oily ink used for printing did the opposite.</p>
<p><strong>The chemical process</strong><br />
Lithography works because of the repulsion of oil and water. The image is drawn on the surface of the print plate with an oil-based medium (hydrophobic). The range of oil-based mediums is endless, but the dexterity of the image relies on the lipid content of the material being used&#8211;its ability to withstand water and acid. Following the placement of the image is the application of an acid emulsified with gum arabic. The function of this emulsion is to create a salt layer directly around the image area. The salt layer seeps into the pores of the stone, completely enveloping the original image. This process is called etching. Using lithographic turpentine, the printer then removes the greasy drawing material, leaving only the salt layer; it is this salt layer which holds the skeleton of the image&#8217;s original form. When printing, the stone or plate is kept wet with water. Naturally the water is attracted to the layer of salt created by the acid wash. Ink that bears a high lipid content is then rolled over the surface. The water repels the grease in the ink and the only place for it to go is the cavity left by the original drawing material. When the cavity is sufficiently full, the stone and paper are run through a press which applies even pressure over the surface, transferring the ink to the paper and off the stone.</p>
<p><strong>Refinements</strong><br />
Senefelder had experimented in the early 1800s with multicolor lithography; in his 1819 book, he predicted that the process would eventually be perfected and used to reproduce paintings.[1] Multi-color printing was introduced through a new process developed by Godefroy Engelmann (France) in 1837 known as Chromolithography.[1] A separate stone was used for each colour, and a print went through the press separately for each stone. The main challenge was of course to keep the images aligned (in register). This method lent itself to images consisting of large areas of flat color, and led to the characteristic poster designs of this period.</p>
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